ABOUT TOM
Early in his career, Tom Davies relocated to Hong Kong where he had his pick of product design roles. It was here that he discovered a passion for eyewear when he realised just how life-changing good design could be to customers all over the world
Having designed bespoke frames for friends and family he decided to return to London in 2002 and launch his eponymous brand built on the made-to-measure principles of couture. He was fed up with the way his designs were produced to standard fits and failing their wearers. Standardised facial features don’t exist, so why should standardised sizing? He established three uncompromising principles that continue to define every frame he creates: The Finest Materials. The Finest Craftsmanship. The Finest Service Imaginable.
In 2005, Tom was approached to make glasses for the film Keeping Mum, starting what would become a long-standing reputation within Hollywood and the wider film and TV industry. He was commissioned to handmake a bespoke pair for the film’s star, Rowan Atkinson, and asked for it to be on set in just four days. Tom worked day and night and hand delivered the frame on time. Tom has since provided eyewear for dozens of films and TV projects, including Cruella – which won an Academy Award for best costume design – and Matrix Resurrections, the biggest project commissioned to date. Dubbed ‘the Willy Wonka of eyewear’, it’s no surprise that he made frames for the film Wonka too.
In 2005, Tom was approached to make glasses for the film Keeping Mum, starting what would become a long-standing reputation within Hollywood and the wider film and TV industry. He was commissioned to handmake a bespoke pair for the film’s star, Rowan Atkinson, and asked for it to be on set in just four days. Tom worked day and night and hand delivered the frame on time. Tom has since provided eyewear for dozens of films and TV projects, including Cruella – which won an Academy Award for best costume design – and Matrix Resurrections, the biggest project commissioned to date. Dubbed ‘the Willy Wonka of eyewear’, it’s no surprise that he made frames for the film Wonka too.
In 2013, Davies premiered his bespoke opticians concept with his boutique in Sloane Square, offering his now signature tailor-made diagnostic service as well as bespoke lens and frame fittings.
His pursuit of perfection took him across the globe to source the world’s most exceptional materials - from ultra-durable Japanese acetate to aerospace-grade titanium.
Sloane Square is also London’s first high-street dry eye clinic, pioneering advanced diagnostics and non-invasive treatments for the UK’s growing dry eye epidemic. The clinic offers cutting-edge therapies including Intense Pulsed Light (IPL) and Low- Level Light Therapy (LLLT), helping patients combat eye irritation caused by screen time, pollution and lifestyle factors.
A quarter of a century later, Tom has created bespoke glasses for more than a quarter of a million people – and built a loyal and highly valued customer base among discerning individuals and public figures from the worlds of film, TV, music, sport, media and business.